Is the World Ready for a $2,000 Baseball Cap?

 
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BY LARRY KNOWLES
SEPTEMBER 5, 2007
SAN DIEGO (TNA) – If you thought $20 was a lot to pay for a baseball cap, how does $2,000 strike you? A San Diego company is offering what is believed to be the world’s most expensive baseball cap. At $1999, the Zerino “Elita,” a black cotton-and-leather ball cap with a 22-karat-gold top button, is nearly 20 times as expensive as the high-end hats sold by competing cap makers. At least you get a nice mahogany box with the hat for 2000 big ones.
For the price of the Elita, a baseball enthusiast could attend a whole lot of major league games – and in style, too.  A Yankees fan, for example, could buy seasons tickets for two ($1,620), an MP3 player to listen to the play-by-play  ($150), and a Yankees cap ($27), and still have $200 left over for hot dogs and beer. The question is, why would someone pay two grand for a ball cap?
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